“Buy button?” Yes, you got one. And the new “neuromarketing” experts are finding secret trapdoors into your brain to see what makes you tick … without telling you. Several experts just launched a new marketing company Buyology Inc, including Martin Lindstrom, author of the best-seller Buyology, Truth and Lies About Why We Buy, as Chairman of the Board. They’re helping companies “segment consumers to brands by tapping into the consumer non-conscious decision making process.” Spooky stuff. Reminds us of brainwashing in Orwell’s 1984, The Manchurian Candidate and Speilberg’s Minority Report. They dig deep. Listen:
“The majority of purchase decisions are made at the non-conscious level, some 85%, but traditional marketing analysis depends upon research that focuses on the cognitive 15%,” says CEO Gary Singer. “Traditional research alone does not yield the insights needed to understand how to segment consumers to brands, because these insights can only be realized by analyzing this non-conscious decision making process. Our use of a broad set of non-conscious measurement tools to do so in effect makes neuromarketing more actionable and relevant to the needs of marketers than it has been to date.”
Warning, your “buy button” is easily exposed, and manipulated by remote control. No wonder neuromarketing is rapidly emerging as the “in” technology for Wall Street and Corporate America. Tools: Buyology Inc uses “biometrics, semiotics, EMG, fMRI, eye tracking, galvanic skin response, EEG and reaction time, and a database of 2,500 brain scans.” They secretly tap into your “buy button,” your brain’s “true decision making processor,” the one you don’t even know about. You’re like a computer without virus protection. Your brain’s exposed … to every Wall Street banker, politician and corporate CEO with gobs of cash and a desire to manipulate your brain.
